Ecommerce advisory scoped to the profit — not a menu of billable hours.

Strategy development

Where to sell, what to sell, and what the next four quarters should look like. Channel strategy for brands that have outgrown “be on Amazon” as a plan: 1P vs 3P, marketplace vs DTC vs wholesale, international sequencing, pricing architecture, and the operating cadence that makes the plan real.

• Omnichannel and marketplace portfolio strategy
• Assortment and offer architecture
• 12–18 month operating plans leadership can run

Private equity assessments

Commercial diligence on digital and marketplace assets — for funds, family offices, and operators preparing a process. Quality of digital earnings, advertising dependency, SKU and channel concentration, account-health risk, and what it actually costs to hold contribution after close.

• Pre-LOI commercial screens and full commercial diligence
• Value-creation plans for the first 100 days
• Sell-side readiness for brands whose story is the Amazon number

Interim management

When the ecommerce, marketplace, merchandising, or GM seat is empty, the hire is not closed, or a fund needs an operator for the first hundred days — we sit in the chair. Operators who have held the P&L. The mandate is to run the number, install the cadence, and hire or coach the permanent leader. We do not squat on the role.

• Fractional or interim Head of Ecommerce, marketplace GM, merchandising, or revenue
• Post-close 100-day operating seats for PE-backed brands
• Coverage when a key departure, account-health event, or contribution miss cannot wait
• Hiring support and a written handoff so the seat does not reopen in six months

Technology selection & configuration

The stack should follow the operating model. We help you choose and stand up ERP, OMS, PIM, product-feed, advertising, and analytics tools without buying a cathedral you will never staff.

• Requirements against how the team actually works
• Vendor shortlists and scored selections
• Implementation oversight and operating playbooks

Merchandising, sourcing & vendor management

The retail disciplines most digital brands skip: vendor acquisition, negotiations, packaging, product lifecycle, closeouts, open-to-buy, and seasonal planning. Built by people who ran these functions inside multi-billion-dollar retailers.

Go-to-market, sales & brand

Wholesale and retail relationships, sales-agency selection, trade programs, promotional strategy, and the brand work that has to sit underneath marketplace content. Day-to-day Amazon and Walmart content systems are Prime Guidance work.

Operations design

Inventory policy, inbound/outbound logistics design, returns and liquidation, chargebacks, payment terms, and the weekly cadences that keep a growing P&L honest. When you need someone in the seat rather than a design, that is interim management.